- Description: I created stationary and business cards using Illustrator, for myself as an event pianist. The project was intended to practice simplicity and unity in the theme of pieces for a company. Also practiced were good file management techniques between Illustrator and InDesign.
- Process (Programs, Tools, Skills): I created the all the “keyboard” type objects in Illustrator, using the pen tool for the main logo’s dividing lines and the pencil tool for the keyboard at the foot of the stationary’s wavy line. I used the pathfinder tool to divide them and color the separate objects differently.
- Message: I wanted to convey a certain power and diversity to the music I can play, especially since this is meant for any type of event.
- Audience: The intended audience are those who are in need of music for their event. I wanted to show professionalism in the design, since few people want an amateur to play for their event, but I also wanted to express an ability for fun, to show that my music is enjoyable.
- Top Thing Learned: The usefulness of the pathfinder tools mixed with the pen and pencil tools for diversifying my designs.
- Color scheme and color names: The color scheme is complimentary, between orange and blue. In a humorous error, I actually put in purple and yellow at first by accident. The scheme was still complimentary, but my inability to see red caused me to put entirely different colors in.
- Title Font Name & Category: This font has been edited from the original, but is a sans-serif font.
- Copy Font Name & Category: Adelle, an oldstyle serif font.
Answer: Not on Hulu.
Another answer: Youtube. But only sometimes.
Yet another one still: At the point where your consumer is going to want the product anyway.
Why? Because you can push an ad at a consumer, but you can’t make him pay attention. If you pull the consumer to the ad by making it noteworthy and entertaining, then you get the consumer to take it in willingly. So put it somewhere publicly available, and make it really good, and share it through real people who think it’s hilarious/entertaining/inspiring/emotional.
Broadcast advertising is good for getting you to think about a product, but if the ad is too invasive or annoying, or simply doesn’t relate to the audience, then your reaction will likely be negative. Hulu is a great example of this. They pretend to customize your ad experience, and then repeat the same non-relevant ad to you over and over again, for however many commercial breaks there are in the program. If you say the ad wasn’t relevant to you, then they give you another option for an equally non-relevant ad.
This kind of thing can actually have a negative effect on sales. If you start to hate the ads, you’re going to start hating the company that is expertly portrayed in them.
That’s why the industry is starting to try to incorporate pull advertising more than ever. Phenomenally well-produced pieces of video that coincidentally advertise the product you want to sell are often more effective for getting a positive image onto your brand than an entire ad campaign broadcasted to people who don’t care.
The trick is getting ads to you right when you would otherwise be interested in what they’re selling. Is it lunchtime and you’re out of the house? How about a push notification to your phone, based on the restaurants you’ve checked into recently, showing you where you can get the food your phone already knows you like? Are you looking for a job? Why not receive notifications as your phone passes by businesses that are hiring? Is that billboard interesting to you? Why not give it a WiFi transmitter to send your phone more information? With some GPS and map manipulation, these things could become reality very quickly, and in some cases already are.
Does this seem practical to you? How soon do you think the ad industry could make this happen, and who would they have to team up with?
“Those cats are hilarious. They deserve their own site.”
And so Youtube was created.
Youtube is possibly the most flexible, powerful internet tool for sharing media that exists today. There are few other places on the web where you can find a bigger variety of video and audio media content.
There’s no limit to the site, other than their rules for content and certain copyright restrictions. Anyone can make a free account, and post as much content as they want.
While the logistics of Youtube’s bandwidth issues and buffering speeds are worth another post altogether, the site remains a leader in the online community.
The reasons for this are pretty clear. If you want to distribute your content for free, in a format that’s compatible with almost everything online, then Youtube is your best friend. Because of this, some people with low production costs for their content make quite a bit of money through Youtube, not necessarily from the views on their videos (though Youtube’s ads can generate some income from that), but from popularity and sales of their other merchandise that people appreciate due to their Youtube fame.
Then again, if money is not your goal, Youtube is still free. It is commonly used for scholastic and casual purposes, providing instructional and tutorial videos (and the ones of your friend doing his awkward dance at the party) for anyone who wants them.
What do you like most about Youtube? Cat videos or not, leave it in the comments.
Does anyone remember buying records? Man, you people are old. My parents listened to music on cassette tapes in the car when I was growing up. I barely even remember ever buying CDs.
This is because, right around when I got around to being a consumer myself, with some money to spend, iTunes was becoming the biggest thing around. But now even iTunes and its competitors are having a hard time.
That’s partly due to the lack of importance the current generation gives to actually owning a copy of their music. With wi-fi or 4G coverage accessible in most major parts of the U.S. and internet connections readily available in nearly every home, there’s a new method of listening to music that’s become the norm: streaming audio.
Why buy it when you can listen to it for free? Sites like Spotify, Pandora, and Soundcloud all offer free streaming music and other audio, that simply load as you listen to them online from the sites. You can download them for a price (or subscription fee), but why bother when even your phone can stream the music from most urban locations anyway?
How do they do it? Well, using Spotify as an example, they pay the artists a negligible sum to get the rights to stream their music to the general public, and they advertise to cover their costs. As we speak (which is to say, as I typed what you’re now reading), I’m listening to my favorite music on Soundcloud, and I’m not paying a cent.
Why would musicians just accept this? It’s free publicity. They may not make a lot of money off of the music you get from Pandora, but it gets them the publicity they need to make money in other ways, like concerts, tours, and music videos. It also helps new artists become recognized faster than they ever could if they have difficulties getting a recording label, letting the internet decide if they’re worth any attention.
How do you take your audio? Streamed or sold for 99 cents?