- Description: The object of this project was to learn techniques for making an effective logo, and to gain an overall understanding of Adobe Illustrator. The project itself consists of three logos created for a fictitious company of my choosing. As is usually the case when I have an imaginary parameter like that, the company invented was a parody, Lucky Survival Elevators, Inc., a company that designs elevators meant to help you survive when the cable breaks and they fall.
- Process (Programs, Tools, Skills): Using Illustrator, I relied mostly on the shapes and text tools, for obvious reasons. I used an online image of a real 4-leaf clover for basic shape and design to pattern the clover in the first two logos. The tapering line of the elevator cable on the second logo was made using the variable width profile settings. The outlined text was made by using a standard stroke.
- Message: The text was given a fairly heavy stroke, to give it a sort of “empire elevator” feel. The idea in the first logo is the luck involved in using one of the company’s elevators. The second logo is meant to show that you could survive a fall in one of their elevators. The third logo is meant for more of a title use, and is meant to look stable but reliable.
- Audience: The most likely audiences are architects, building planners, and interior designers.
- Top Thing Learned: I gained a great appreciation for simplicity in logo design. I also learned a useful technique for putting logo designs on actual images to simulate their use for a potential client.
- Three Color Scheme and Color Names: The first logo uses a green monochromatic color scheme, the second a red/green complimentary scheme, and the third a teal/green/lime analogous scheme.
- Title / Body Font Names & Categories: The title font in each logo is Trebuchet MS, a sans-serif font, and Kepler Std, an Oldstyle-serif font.
- Votes on favorite logo: Top Logo = 7 ; Middle Logo = 3 ; Bottom Logo = 0;
- Of the three featured in my final draft, my favorite is the first, clover-leaf based logo. My favorite logo (the one I had the most fun with) from the project, however, does not actually appear here, as it was too busy-looking to be effective at small sizes. The second logo is based off of it.