Media Observations – New Music

There’s this great new dubstep group out. Seven Lions? Yeah, you’ve probably never heard of them. They’re pretty underground.

Not so much, actually. The hipster dream of being the only one to know about a band is quickly developing into an art form, as the Internet revolutionizes the music industry, letting more artists get their work out to an exponentially bigger audience for a potential fraction of the costs that producing music once required.

A new musician with a sound to sell doesn’t have to rely solely on a record label to get notoriety any more. Youtube, Soundcloud, Spotify, and other audio/video streaming resources allow for easy distribution, and music producing can quickly become a one-man show through Digital Audio Workstations (DAWs) that replace the expensive audio-editing studios that can cost tens of thousands of dollars.

It’s now more about the number of mid-range contacts you have than the one big name in your pocket. Those mid-range contacts get you gigs, which are one of the biggest money-makers for musicians now anyway (what happened to track sales? See the above-mentioned streaming sites).

Where do you see the music industry going in the next few years? What will artists and record-labels have to change to keep their heads above water?


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