Print Ad – Ajax


The product Ajax presents is pretty straightforward: powerful good soap.

As such, I thought their ad should be similarly direct. The background is some post-rain mud-stuff that collects in the low, poorly drained spot outside the library on campus. It gives a gritty, grungy feel, allowing the soap to stand out and giving a message of what the product can handle.

The icons, designed in Adobe Illustrator, were an experiment of mine, and describe a few of the varied things that Ajax could handle. (Yes, faces. I have experience)

Overall, the message presented (as per the client’s request) emphasizes the versatility and power of the product in a way modern enough to keep up with competitors.

It’s some flipping fantastic cleaning solution.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s