The product Ajax presents is pretty straightforward: powerful good soap.
As such, I thought their ad should be similarly direct. The background is some post-rain mud-stuff that collects in the low, poorly drained spot outside the library on campus. It gives a gritty, grungy feel, allowing the soap to stand out and giving a message of what the product can handle.
The icons, designed in Adobe Illustrator, were an experiment of mine, and describe a few of the varied things that Ajax could handle. (Yes, faces. I have experience)
Overall, the message presented (as per the client’s request) emphasizes the versatility and power of the product in a way modern enough to keep up with competitors.
It’s some flipping fantastic cleaning solution.
An ambitious task, to be sure.
Design is not always my strongest suit, but experimentation and practice are key to getting better. With that end in mind, I’ve taken the currently fairly dull Apple iTunes logo and changed it completely.
iTunes already has an incredibly diverse user base, but the largest section of it is made up of youth ages 12-17, with a slight male bias, according to Nielsen NetRatings. This particular group is unlikely to respond to a logo change at all, so a logo redesign should be done with attracting another portion of the market as the main objective.
There should be a more dynamic, interesting, modern look and feel to the new logo, eliminating what appears to be old-fashioned or outdated about it. The blue in the current logo can likely be kept, as it appeals to the widest audience, but other design elements should be used or modified to create an energetic, professionally youthful appearance.
I’ve seen a lot of articles in Advertising Age and other advertising sites and communities about Dove’s newest ad campaign for natural beauty, which is something I am a big fan of. However, sometimes I’ve seen girls take things to the opposite extreme of makeup and grooming habits, and let themselves go intentionally to make a point.
It inspired me to create this ad:
Either extreme is silly in my opinion (which is notably a male opinion, so take whatever grains of salt you feel are necessary), and I really tend to take a middle-ground: sometimes you have to look well-groomed and made up, and sometimes you don’t.
Hanging out with friends? Not so important (unless you’re impressing someone). Job interview? A little more so. Photo shoot? Work that updo, and do your own makeup. In any case, the point is usually to make it look like you’re not wearing any product, and play up your own natural beauty appropriately for the circumstances you’re going into.
That’s the message I’m going for with this fictitious ad for L’Oréal. Do you look good? Sure! The real question is just what occasion you’re going to.
I got the image from another blog, The Rules Revisited.
Typography techniques form the bulk of the hierarchy and direct most of the flow. Other flow elements include the lines of the hair textures used in the bar across the middle, diagonally slanted in the direction of the text.