Print Ad – Ajax

Real-Life-Soap-Stuart-Mayo

The product Ajax presents is pretty straightforward: powerful good soap.

As such, I thought their ad should be similarly direct. The background is some post-rain mud-stuff that collects in the low, poorly drained spot outside the library on campus. It gives a gritty, grungy feel, allowing the soap to stand out and giving a message of what the product can handle.

The icons, designed in Adobe Illustrator, were an experiment of mine, and describe a few of the varied things that Ajax could handle. (Yes, faces. I have experience)

Overall, the message presented (as per the client’s request) emphasizes the versatility and power of the product in a way modern enough to keep up with competitors.

It’s some flipping fantastic cleaning solution.

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Redesigning Apple’s iTunes Logo

An ambitious task, to be sure.

Design is not always my strongest suit, but experimentation and practice are key to getting better. With that end in mind, I’ve taken the currently fairly dull Apple iTunes logo and changed it completely.

Logo-3-Reflected

iTunes already has an incredibly diverse user base, but the largest section of it is made up of youth ages 12-17, with a slight male bias, according to Nielsen NetRatings. This particular group is unlikely to respond to a logo change at all, so a logo redesign should be done with attracting another portion of the market as the main objective.
iMac-Cinema-Monitor-Style-Mock-up
There should be a more dynamic, interesting, modern look and feel to the new logo, eliminating what appears to be old-fashioned or outdated about it. The blue in the current logo can likely be kept, as it appeals to the widest audience, but other design elements should be used or modified to create an energetic, professionally youthful appearance.
Logo-on-iPad-Air
Logo-on-iPhone-5S

What If L’Oréal Advertised Like Dove?

I’ve seen a lot of articles in Advertising Age and other advertising sites and communities about Dove’s newest ad campaign for natural beauty, which is something I am a big fan of. However, sometimes I’ve seen girls take things to the opposite extreme of makeup and grooming habits, and let themselves go intentionally to make a point.

It inspired me to create this ad:

Do_I_Look_Ok-L'Oréal-Stuart_Mayo

Either extreme is silly in my opinion (which is notably a male opinion, so take whatever grains of salt you feel are necessary), and I really tend to take a middle-ground: sometimes you have to look well-groomed and made up, and sometimes you don’t.

Hanging out with friends? Not so important (unless you’re impressing someone). Job interview? A little more so. Photo shoot? Work that updo, and do your own makeup. In any case, the point is usually to make it look like you’re not wearing any product, and play up your own natural beauty appropriately for the circumstances you’re going into.

That’s the message I’m going for with this fictitious ad for L’Oréal. Do you look good? Sure! The real question is just what occasion you’re going to.

I got the image from another blog, The Rules Revisited.

Typography techniques form the bulk of the hierarchy and direct most of the flow. Other flow elements include the lines of the hair textures used in the bar across the middle, diagonally slanted in the direction of the text.

 

Project 9 – Design Portfolio

    • Portfolio (Scribd.com):
    • Project Corrections / Time spent: 4 1/2 hours.My revisions to my various projects included completely redoing the brochure project, which I felt was completely subpar after submitting my final draft. I changed everything about it except for the images used, though I even clipped those, and some of the header text. I moved to a monochromatic red color scheme with gray highlights. The flow and feel and form of the brochure was much better the second time around, I felt. Creating a whole new brochure took much less time than creating the original, ironically enough, and the new creation took shape in about 3 hours, clipping included.I also made revisions to my photo design project, adding some more opaque shapes to make the existing ones feel less “tacked-on,” and better unify the image while also adding some color contrast. This took me about ½ hour.In my HTML/CSS project, I changed the background to a skyscraper window repeating texture, and fixed some issues with tangents that had appeared due to poorly-done rounded edges. This took another hour or so, due to experimentation with text-boxes and other elements that I ended up not using.
    • Message: Simple creative capacity, as well as solidarity, are the message, as I have tried to reflect my own abilities accurately. As such, I chose to ignore the “rule of odds,” using patterns of two or four rectangles to give a more solid feel. The description pages break the grid with a more random and offset pattern. I kept the colors muted in the display and description pages to draw attention more readily to the featured pieces. The hard corners and intersections on the description pages, however, draw enough attention to the design that it is not lost in the composition.
    • Audience: The intended audience is an employer (or in this case, Brother Kerr), in applying either for a design or copywriting position. As such, I have striven for eloquent brevity in the copy text, and have used the proper terms for many of the design principles I employed. I have kept the design professional and simple, but artistic.
    • Top Thing Learned: One of the top techniques I learned in this project was a new method of planning or sketching my design ideas, sketching not so much in actual images, but in words and mind-maps. Another was the effective use of certain masking and layer-blending techniques in Photoshop, which I used to create the page backgrounds.
    • Future application of Visual Media: I will likely use the skills in this class throughout my advertising career. In the short term, I plan to use them in the Soapbox Agency on campus, and even if I end up in a copywriting or account management position, I fully believe that understanding of the concepts, principles, and applications of visual design will enrich and complement my ability to work with creative staff and designers.
    • Color scheme and color names: The scheme is tetradic. The colors used are red, green, yellow, and purple. I’ve noticed this group of colors becoming some of my favorites for design, which is strange, given my difficulty in seeing red.
    • Title Font Name & Category: Perpetua Titling MT, an artistic serif oldstyle font.
    • Copy Font Name & Category: Gothic Sans, a sans-serif font.
    • Thumbnails of Images used:
       Ice Texture Clean Lines Ice Texture Crystals Ice Texture NeedlesIce Texture Solid Ice Texture Scarred Ice Texture Seamless
    • Sources (Links to images on original websites / with title of site):  Psd Graphics
      Deviant Art
      Mart Workshop
      Deviant Art
      Texture Palace
      RgbImg.com

 

Project 8 – Brochure

Front

P8_StuartMayo_Front

First Flap on Opening

P8_StuartMayo_FirstFlap

Inside

P8_StuartMayo_Inside

Back

P8_StuartMayo_Back

  • Video Showcase – http://youtu.be/F9skSFCcj1c
    This video shows how the brochure fits together, and will demonstrate the decisions I made in the design of it.
  • Description: This project was a brochure for a fictitious audio/video production team, Choice Communications, which I made up. The emphasis here was on the mechanics of brochure design, and on creating an effective design within the shape of a brochure. As this is my first time designing a brochure, I decided to stick to a basic trifold design, focusing instead on other design principles.
  • Process (Programs, Tools, Skills): Adobe InDesign was used to organize all the elements once they were created, and for managing all text within the document, as well as for creating basic shapes (rectangles, circles, etc.). Adobe Illustrator was used for designing the company logo, which was created by simply tracing a specific style of microphone. Adobe Photoshop was used to mask the image of the theater and put the logo onstage. The whole thing went through numerous revisions, the first looking dramatically different from this final version. The logo design was difficult to narrow down, but I finally arrived at a sufficiently minimal and communicative design.
  • Message: The message I intended to portray was that of creativity and professionalism, working together to get the client’s message out.
  • Audience: The audience is the local or national business owner, looking for a way to market his or her product.
  • Top Thing Learned: I learned the value of revision. This product went through more drafts than any other, and I’m grateful it had quote a lot of critique. The final product looks absolutely nothing like the rough drafts.
  • Color scheme and color names: The color scheme is Triadic, using lime, indigo, and brick colors.
  • Title Font Name & Category: The title font is Museo Sans 300pt, a professional Sans Serif font.
  • Copy Font Name & Category: The copy font is also Museo Sans, 100pt, a Sans Serif font.
  • Word Count: The body copy consists of 260 words.
  • Thumbnails of Images used:
     Video Production Recording Video Production Equipment Recording Artist in the Studio Theater Interior

Project 6 – Stationary/Business Cards

  • Description: I created stationary and business cards using Illustrator, for myself as an event pianist. The project was intended to practice simplicity and unity in the theme of pieces for a company. Also practiced were good file management techniques between Illustrator and InDesign.
  • Process (Programs, Tools, Skills): I created the all the “keyboard” type objects in Illustrator, using the pen tool for the main logo’s dividing lines and the pencil tool for the keyboard at the foot of the stationary’s wavy line. I used the pathfinder tool to divide them and color the separate objects differently.
  • Message: I wanted to convey a certain power and diversity to the music I can play, especially since this is meant for any type of event.
  • Audience: The intended audience are those who are in need of music for their event. I wanted to show professionalism in the design, since few people want an amateur to play for their event, but I also wanted to express an ability for fun, to show that my music is enjoyable.
  • Top Thing Learned: The usefulness of the pathfinder tools mixed with the pen and pencil tools for diversifying my designs.
  • Color scheme and color names: The color scheme is complimentary, between orange and blue. In a humorous error, I actually put in purple and yellow at first by accident. The scheme was still complimentary, but my inability to see red caused me to put entirely different colors in.
  • Title Font Name & Category: This font has been edited from the original, but is a sans-serif font.
  • Copy Font Name & Category: Adelle, an oldstyle serif font.

Stationary

P6StuartMayo

Business Card

P6Business Cards Stuart Mayo

Project 6 – Stationary and Business Cards

  • Description: I created stationary and business cards using Illustrator, for myself as an event pianist. The project was intended to practice simplicity and unity in the theme of pieces for a company. Also practiced were good file management techniques between Illustrator and InDesign.
  • Process (Programs, Tools, Skills): I created the all the “keyboard” type objects in Illustrator, using the pen tool for the main logo’s dividing lines and the pencil tool for the keyboard at the foot of the stationary’s wavy line. I used the pathfinder tool to divide them and color the separate objects differently.
  • Message: I wanted to convey a certain power and diversity to the music I can play, especially since this is meant for any type of event.
  • Audience: The intended audience are those who are in need of music for their event. I wanted to show professionalism in the design, since few people want an amateur to play for their event, but I also wanted to express an ability for fun, to show that my music is enjoyable.
  • Top Thing Learned: The usefulness of the pathfinder tools mixed with the pen and pencil tools for diversifying my designs.
  • Color scheme and color names: The color scheme is complimentary, between orange and blue. In a humorous error, I actually put in purple and yellow at first by accident. The scheme was still complimentary, but my inability to see red caused me to put entirely different colors in.
  • Title Font Name & Category: This font has been edited from the original, but is a sans-serif font.
  • Copy Font Name & Category: Adelle, an oldstyle serif font.

Stationary

P6StuartMayo

 

Business Card

P6Business Cards Stuart Mayo